Crouch
Begin forwarded message:
From: Mark Willis<bounce2@kw.com>
Date: October 15, 2010 8:01:47 AM PDT
To: crouch@kw.com
Subject: "Robo-Signing Scandal" signals new opportunity
Reply-To: bounce2@kw.com
Dear Associates:
Even though none of us anticipated the recent "robo-signing scandal," let there be no doubt that this is an awesome opportunity for you to demonstrate what sets you apart in your market. As Gary Keller points out in SHIFT: How Top Real Estate Agents Tackle Tough Times, "… trying times present you with new opportunities to offer much-needed assistance and to earn much-needed income in the form of short sales …"
Never before has this been truer.
The "Market of the Moment" that we are facing for the coming weeks is characterized by court-ordered freezes on foreclosures within all 50 states, sparked by claims of forged and potentially flawed documents among the nation's largest lending institutions that did not have the processes in place to handle the volume.
The near-term impact will be a drastic reduction in the number of foreclosed properties entering the market. The opportunity for you: short sales.
With REO sales and foreclosure proceedings virtually off the table, it stands to reason that banks will be more willing than ever before to negotiate short sales – positioning you to rescue an increasing number of clients from the financial devastation of a foreclosure. And as Gary Keller emphasizes in SHIFT, helping out individuals who need short sale and pre-foreclosure services will earn you "customers for life and numerous referrals."
If you are new to the short sales arena or looking to sharpen your expertise, Keller Williams has a wide range of resources that can enhance your effectiveness:
- SHIFT-Tactic 11: Distressed Properties: Listing Short Sales and SHIFT-Tactic 11: Distressed Properties: Working with Buyers are both easy-to-read and recently updated guidebooks that are available for download from Keller Williams University.
- 7 Days to Success with Short Sales was developed by Knolly Williams, a short-sale expert and Keller Williams agent, and is available via the Keller Williams Agent to Agent Market.
- KWConnect has a wealth of best practices and insights from short-sale experts. Simply log on to KWConnect.com and enter "Short Sales" into the search box.
- The Keller Williams Realty Seize the Market Tour is launching this month and coming to your region. Stay tuned for dates and locations and be sure to sign up!
Regardless of the direction that you decide to take in the current market, what's most important for you to recognize is that we are in the midst of untold opportunity and that this is another decisive moment for your career and for Keller Williams Realty.
Yours in seizing opportunity,
Keller Williams Realty is proud to be the fastest growing real estate company in North America, with 690 market centers, over 80,634 associates and $38,942,939 in profit share over the last 12 months.
* These numbers are year to date August 2010
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